Dorset-based online shopping platform OnBuy has announced ambitious plans to expand into 14 countries by the end of the year. The Bournemouth-headquartered tech firm said it would begin its roll-out in the EU before extending into North America in 2025.
The company, which was named Europe’s fastest-growing e-commerce business last year, said it expected “substantial growth” from its increased footprint.
Set up in 2016, the platform is home to thousands of retailers, ranging from small independents to retail giants such as Sports Direct, and stocks more than 40 million products.
OnBuy has been able to expand at such speed, it said, because it is able to keep infrastructure costs low, using the footprint of retailers and fulfilment partners.
The news follows a recent deal between the firm and Google Cloud partnership. The Dorset company, which secured a £2.5m strategic investment earlier this year, said the agreement with the tech giant would improve seller and customer experiences on the site, reduce costs and lead to new revenue streams.
“OnBuy’s point of difference is the secret to our ongoing success. We balance seller and customer benefits to deliver an online marketplace that’s fair for all,” said Cas Paton, chief executive and co-founder of OnBuy.
“We plan to use our new international footprint to build customer awareness of a smarter way to shop; immediate cashback guaranteed, with no third parties, tracking, or privacy issues. Now is the perfect time for an innovative disruptor like OnBuy to challenge the leading brands with a fresh viable customer proposition.”