According to recent findings, as many as 40 per cent of vape users might turn to the black market for their vaping supplies post the 2025 ban on single-use vapes.

Already a problem in the UK, illegal vapes may contain toxic materials such as lead and nickel. Moreover, they often exceed legal nicotine levels and can deliver an alarming 7,000 puffs far beyond the 600 to 1,000 puff range of legal products.

But there’s more troubling news: the study, which surveyed 1,000 vapers, suggests not only will there be a rise in black market sales; about one in four could go back to smoking tobacco, and a third are concerned about increasing their nicotine consumption.

The survey was conducted by Ubbs a nicotine pouch brand, alongside retailer Haypp, against the backdrop of the Government’s ambition for a smoke-free nation.

Speaking on the matter, Steve McGeough, a representative for Ubbs, shared his concerns: “It’s really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025.”

“Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view.”

Young Woman with Long Dark Hair wearing sunglasses enjoying an E-cigarette Outdoors, breathing out vaporous clouds.
30 per cent claim to be ‘very aware’ of the risks associated with unregulated vapes (Image: SWNS)

“Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play,” he adds.

“Nicotine pouches are a popular option which are supporting the UK with their goal of becoming a smoke free nation.”

The study also found that nearly three-quarters of respondents have not tried alternatives to vaping, with 28 per cent considering a return to traditional cigarettes, 21 per cent possibly opting for chewing gum, and 25 per cent open to nicotine pouches.

Additionally, 30 per cent of those surveyed claimed to be ‘very aware’ of the risks associated with unregulated vapes, highlighting the lack of nicotine warnings (41 per cent) and emission testing information (30 per cent) as key concerns.

When choosing alternatives, 52 per cent prioritise appealing flavours and smells, followed by safety and quality assurance (50 per cent), and discreetness (33 per cent).

Speaking about the survey results, Markus Lindbald from Haypp commented: “On a more positive note, it’s promising to see how many are attempting to quit vaping ahead of the ban or explore other reduced risk alternatives, like nicotine pouches instead of turning back to smoking.”

He added, “The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health.”