People are skipping whole meals and replacing them with questionable choices – such as a bag of crisps – according to new research. A poll of 2,000 UK adults commissioned by Arla Protein, found whole meals are being replaced with a plain jacket potato or one boiled egg.
People also admit to replacing meals with a tin of tuna, leftover pizza or dry bread. The research coincides with the launch of Arla Protein’s new Food to Go range of nutritionally balanced meal replacement protein drinks.
Danny Micklethwaite, Marketing Director at Arla Protein, said: “Let’s face it, the on-the-go lunch is something that’s simply been endured by busy people. Whether it’s a can of cold tuna over the sink or a dry baguette eaten in the car, we’ve all made some questionable lunchtime choices… that tend to be devoid of both essential nutrition and flavour. And often they’re so unsatisfying we’re left wondering why we even bothered. “
The study found that the younger generation of 18–24-year-olds are more likely to skip breakfast than any other age group. Meanwhile, those working in healthcare are the most likely to miss at least one meal each day compared to other professions, and almost a third of teachers are likely to miss meals without a convenient and filling option.
Danny added: “It’s clear there are lots of quick and easy options to grab throughout the day, but many of the choices are displeasing and don’t offer any nutritional value. ”