A Bristol-based family-run coffee brand will be handing out some 1,000 complimentary coffees to Bristolians next week. TrueStart Coffee is ‘on a mission to brew positive energy’ and so will be powering up busy people in the city with full size cups of its speciality grade Colombian coffee, as well as samples of its instant coffee and coffee bags.
Next week (October 14-20) is National Coffee Week and on Thursday (October 17) TrueStart will be at three spots in Bristol to hand out the free coffee – from 8-10am they will be at Temple Meads, then at 11am-12pm they will move to Union Street (the intersection with Wine Street), before finishing up at Castle Park between the hours of 12pm and 2pm.
It’s all part of TrueStart’s first ever out-of-home campaign, which will run across Bristol, Manchester and London next week. You may also see some digital billboards pop-up in the city, too. The coffee makers stock their coffee in a range of high street retailers, such as Ocado, Co-op, as well as online here.
Taglines include messages such as: ‘This won’t change your life, but it will change your mind’, ‘wake up and dive in’, and ‘This won’t fix everything, but it’s a start’. And, as the campaign launches just before the autumn Budget announcement, other messages you may spot include “it’s not a public spending boost, but it will fuel your morning” and “it’s not tax relief but it will lighten your mood”.
Helena Hills, co-founder of TrueStart, said: “We’re absolutely buzzing to show the world what TrueStart is all about, and launch our first ever out-of-home campaign across the UK! TrueStart has always existed to spread positive energy and this campaign highlights that we offer those small, but important, moments of positivity and joy in the midst of your unique everyday life.”
TrueStart boasts an award-winning coffee blend that it dubs as being ‘better for you’, with a focus on maintaining a consistent level of caffeine across each of its products, avoiding that caffeine crash, and ‘breaking stereotypes around instant coffee’.