- Hold on to your butts: Mopar has something in the Ram-branded hopper for SEMA 2024
- The teaser revealed early October shows us a winch and burly orange tow hooks
- The annual SEMA aftermarket show happens early November, near the Las Vegas Strip
With the vehicle aftermarket parts festival that is the SEMA show – it stands for “Specialty Equipment Market Association” – now looming on the calendar, major manufacturers and small builders alike are furiously working on their entrants to this hot-rod soirée. Stellantis’ North American performance arm, Mopar, has added to the fray with this teaser shot, showing up as a sketch of an enormous Ram pickup truck.
Mopar, a simple combination of the words “motor” and “parts,” is responsible for a vast number of souped-up Chrysler, Dodge, Jeep, and Ram vehicles over the past few decades. This time around, we are treated to an overhead view of a Ram truck, one which this author initially thought to be a TRX, thanks to that hood scoop; I binned that notion once I saw the headlamps more closely align with those found on Heavy Duty examples of the breed.
We’d also be remiss to not point out that winch in the front bumper, a hallmark found on Power Wagon trims of the Heavy Duty. A so-called Power Rebel Wagon, anyone? Maybe not. That relief pattern on this concept’s black hood stinger stripe likely contains extra clues, to anyone with the eyesight to decipher them.
While we agree anything is possible at SEMA – witness the manufacturer-built Toyota off-road crawler which had a freaking tank track on its underbelly to help get over rocky obstacles – the thought of a Ram 2500 TRX might be a bridge too far, at least in terms of anything that wants a hope of getting green-lit for production.
It is far more likely we are looking at a Ram 2500 Rebel, one appended with a raft of Mopar accessories. After all, this is officially shown as a Mopar concept for SEMA, not one from Ram itself.
SEMA is an automotive aftermarket trade show for industry insiders held annually at the Las Vegas Convention Center, consuming approximately a gazillion acres of space and seeming to grow every year. What started ages ago as an event for territory managers to hawk headlight covers to resellers is now one of the nation’s premiere places to see wild one-off builds, and it often prods manufacturers to bring a cadre of special builds. The show is scheduled to take place this year from November 5 to 8 in Vegas.
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