Pop superstar Beyonce has brought her Cowboy Carter aesthetic to Levi’s, in a new campaign revamping the denim brand.
The US singer, who featured a track titled Levii’s Jeans on her latest chart-topping country music album Act II: Cowboy Carter, strips off her high-waisted jeans while in a launderette, revealing a pair of white briefs.
She paired the outfit with a matching cowboy hat and cropped white t-shirt.
“Give you high fashion with a simple white tee @levis,” Beyonce wrote on Instagram.
The campaign reinterprets the 1985 Levi’s launderette advert, starring British model Nick Kamen stripping down to his boxers, which reignited Marvin Gaye’s I Heard It Through The Grapevine track.
Grammy-winning star Beyonce teased the advert earlier in the day on her Instagram.
American clothing company Levi’s previously partnered with Beyonce’s former R&B girl group Destiny’s Child, alongside Kelly Rowland and Michelle Williams.