‘No-habiting’, ‘swamping’ and ‘thrift-matised’’ are some of the top trends poised to shape dating behaviour in 2025, according to new research. Heavily influenced by popular culture and social media – from the latest film releases to music icons – several must-know dating terms have emerged to help define the dating experience of singles in an ever-changing landscape.
‘Fiscal attraction’ and ‘rejuve-dating’ are two further trends that look set to become prominent next year, curated based on research into the attitudes and behaviours of 1,500 UK daters. The research was commission by dating app Plenty of Fish, who have teamed up with comedian and filmmaker Grace Campbell – someone who knows a thing or two about the woes and wonders of dating – to offer an advice hotline of relatable insight to inspire singles for their own dating lives.
Campbell said: “I know many single Brits will relate to these must-know dating trends for 2025, because I certainly do. From ‘No-habiting’ because my own space is so important, to a little ‘Fiscal Attraction’ since I’m fed up with dates being intimidated by my ambitions, they reflect our shared experiences as daters while searching for love.
“No matter what your goals or hopes are for dating, these trends – and with a little advice from me – will inspire you to date to suit your own needs, just like I am.”
Swamping
When you find someone who you can comfortably share your ‘swamp’ with and let go of the pressure to be anything but your true authentic self. Whether you’re an ogre or princess at heart, 83% of singles agree that they would rather be comfy, than dress to impress when hanging out with their other half.
It turns out that being in each other’s company tops having to look your best, as getting comfortable wearing loungewear or no make-up only takes an average of five dates.
No-habiting
Choosing to wait longer to move in with your partner because you value your personal space.
Once an expected relationship milestone, 83% of UK daters are waiting longer before moving in with a partner after making a relationship official. In fact, singles intend to wait an average of 15 months in their next relationship, choosing to prioritise their personal space instead (51%).
Thrift-matised
When you like to go on dates but hit that sweet spot between being cheap and frugal. Hidden gems, loyalty cards – these are all your type on paper.
Dating requires the investment of time and money, but 81% of UK singles are opting to go on dates that don’t break the bank, with six in 10 (61%) taking this approach to dating as it allows you to have fun experiences while still enjoying the date. Visiting cultural hotspots (30%), having picnics in parks (40%) and exploring free entry museums or galleries (31%) were the most popular choices when it comes to low-cost date choices.
70% of British daters admit the impact of the cost of living crisis contributes to their new-found savvy ways, whereas 55% simply prefer to save their money than spend it on dates and a further 54% would prefer to spend it on their family.
Fiscal Attraction
When you seek a match who is financially secure and attractive and won’t settle for less. Are you looking for a man in finance? While they may not have a trust fund, blue eyes or be 6 ft 5, apparently it doesn’t matter as 66% of UK singles are simply seeking someone who is easy on the eyes and money-savvy (38%).
And it turns out finance is a hot topic on the UK dating scene, with singles bringing up money, savings and even debt by date number six. The research was commission by dating app Plenty of Fish, who have teamed up with comedian and filmmaker Grace Campbell – someone who knows a thing or two about the woes and wonders of dating – to offer an advice hotline of relatable insight to inspire singles for their own dating lives.
Campbell said: “I know many single Brits will relate to these must-know dating trends for 2025, because I certainly do. From ‘No-habiting’ because my own space is so important, to a little ‘Fiscal Attraction’ since I’m fed up with dates being intimidated by my ambitions, they reflect our shared experiences as daters while searching for love.
“No matter what your goals or hopes are for dating, these trends – and with a little advice from me – will inspire you to date to suit your own needs, just like I am.”
Swamping
When you find someone who you can comfortably share your ‘swamp’ with and let go of the pressure to be anything but your true authentic self.
Whether you’re an ogre or princess at heart, 83% of singles agree that they would rather be comfy, than dress to impress when hanging out with their other half.
It turns out that being in each other’s company tops having to look your best, as getting comfortable wearing loungewear or no make-up only takes an average of five dates.
No-habiting
Choosing to wait longer to move in with your partner because you value your personal space.
Once an expected relationship milestone, 83% of UK daters are waiting longer before moving in with a partner after making a relationship official. In fact, singles intend to wait an average of 15 months in their next relationship, choosing to prioritise their personal space instead (51%).
Thrift-matised
When you like to go on dates but hit that sweet spot between being cheap and frugal. Hidden gems, loyalty cards – these are all your type on paper.
Dating requires the investment of time and money, but 81% of UK singles are opting to go on dates that don’t break the bank, with six in 10 (61%) taking this approach to dating as it allows you to have fun experiences while still enjoying the date. Visiting cultural hotspots (30%), having picnics in parks (40%) and exploring free entry museums or galleries (31%) were the most popular choices when it comes to low-cost date choices.
70% of British daters admit the impact of the cost of living crisis contributes to their new-found savvy ways, whereas 55% simply prefer to save their money than spend it on dates and a further 54% would prefer to spend it on their family.
Fiscal Attraction
When you seek a match who is financially secure and attractive and won’t settle for less. Are you looking for a man in finance? While they may not have a trust fund, blue eyes or be 6 ft 5, apparently it doesn’t matter as 66% of UK singles are simply seeking someone who is easy on the eyes and money-savvy (38%).
And it turns out finance is a hot topic on the UK dating scene, with singles bringing up money, savings and even debt by date number six.