Frankie & Benny’s, the popular Italian-American restaurant chain, has announced a major brand refresh, returning to its 1995 roots.
The company is embracing its original concept of blending New York’s vibrant energy with Italian family dining.
This significant overhaul includes a new menu featuring generous portions of New York-inspired dishes, designed to evoke the essence of the city that never sleeps.
The brunch menu has been trialled at sites in London, Newcastle and Bristol before this week being made available at sites nationwide.
Frankie and Benny’s have revealed their latest brunch menu
FRANKIE AND BENNY’S
It boasts a range of hearty, crowd-pleasing meals, including a sourdough pizza, juicy burgers, and pasta dishes.
Diners can indulge in loaded bagels, fluffy buttermilk pancakes, crispy calzones and classic meatballs.
New unique items will also include Baked Pretzels, served with cheese fondue and dips, and the popular Hot Cookie Dough dessert.
The brand refresh follows extensive research involving thousands of customers, both old and new.
Feedback revealed that while Frankie & Benny’s had many strengths, it needed to return to its roots of New York-Italian cuisine with bold flavours.
The company aims to offer generous portions and create a dining experience that captures the essence of Little Italy.
Frankie & Benny’s is committed to creating a lively atmosphere that reflects New York’s dining energy and Italian family warmth.
The restaurant chain has updated its interiors with contemporary lighting and music, while retaining classic elements like leather booths, brass, and brickwork.
Employees will sport new uniforms, and diners will eat from branded plates with a touch of New York attitude.
Frankie & Benny’s managing director Debbie Husband commented: “We have shown commitment to the brand and fast.
“It was only acquired less than twelve months ago and in that time we have turned the business metrics to the positive, developed a whole new menu and proposition with staff training and engagement that is ready to go.”
LATEST DEVELOPMENTS
The American-Italian chain is returning to its 1995 roots
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She added that the next phase would be crucial for creating brand love and attracting more customers.
“From our customer-focused research it was quickly very clear we had a strong business, a solid platform to build on,” she said.
“Over the last year, we have stabilised the business and got the engine ticking well.
“Now it is about driving awareness and connecting with customers so we can drive growth and move forward.”