White Claw is launching its first ever vodka in the UK after one of the biggest spirit launches ever seen in the US. It will be available in four varieties; Premium (unflavoured), Black Cherry, Pineapple and Mango.
The flavours are designed to be mixed with White Claw’s hard seltzer range. White Claw Vodka is the world’s first Triple Wave Filtered spirit, using the power of three 30-foot waves during the distilling process to enhance purity and smoothness.
White Claw is also introducing The Super Claw, which blends White Claw Vodka with White Claw Hard Seltzer. With significantly less sugar than other flavoured vodkas, White Claw’s process brings out the natural sweetness of American grain.
The Premium (unflavoured) vodka comes at 40% ABV and the flavoured vodka spirit drink comes in at 30% ABV.
Since its debut into the US Spirits category in 2023, White Claw Vodka has garnered significant acclaim, including a Double Gold for its unflavoured Premium variant at the New York International Spirits Competition. Its flavoured varieties have also received praise, with Black Cherry earning a Gold Medal with a 95/100 score at the International Wine & Spirits Competition, Pineapple securing a Gold Medal with a 95/100 score at the New York International Spirits Competition, and Mango being honoured with a Double Gold at the SIP Awards.
Michael Dean, Marketing Director UK at White Claw said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
“Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we’ve created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
“Get ready to ride the wave and experience White Claw Vodka – it’s time to elevate your cocktail game and make some serious waves!”