From the outside looking in, the journey is almost complete — his handicap is +2.6, his best performing content has 1.9 million views and he has over 60,000 followers across Instagram and TikTok, averaging 70,000 views per video.
However, for Timmy Jordan he is only at the beginning of his upward curve — this week it’s the North of Ireland in Royal Portrush, this winter he will travel to Australia and in the long-term he wants to be a brand like Rick Shiels.
“My main goal with the page is to try and improve myself and help others,” said Jordan. “It’s very transparent. A lot of people have come to me and said I love that you are relatable, if you have a bad day you put it up.
“There is a lot of pressure to perform well in it but at the end of the day it’s a bit of fun too.”
The 30-year-old Dungannon man has already notched 26 years in the game, having featured in Sunday Life when he was just four. It was August 22, 1999 when he received a full-page spread.
His father Brian encouraged him to play the game and crucially he stuck with it. The accolades followed, representing Ireland at under-age level and winning an Ulster Boys’ Championship in 2012 at Balmoral.
Timmy Jordan won the Ulster Boys’ Championship in 2012
The St Patrick’s Academy youngster was 17 when he took home the biggest prize of his early career, beating future professional David Carey into second place.
That paved the way for a golf scholarship at Wichita State University, an NCAA Division One team, but Jordan never settled Stateside.
“They had a very good roster, there are a couple of guys on the Challenge Tour and stuff like that,” said Jordan.
“They were a very good standard but I only lasted a year. I was probably a bit naïve at the time. My mates were at university in Belfast and I was missing the fun.
“I wasn’t playing my best golf when I was there. I came back home and tried to give it a go for a year or so and then gave up on that dream.”
He returned to his studies at University of Ulster in Jordanstown before he graduated and went to work in the corporate world.
Today he is a chartered surveyor, a consultant for a commercial real estate company who are based in Dubai.
He works remotely, beginning his day at 6.00am and wrapping things up at around 3.00pm.
And he has a few days off this week to focus on a huge event in his calendar, the North of Ireland at Royal Portrush.
“It would be insane to win the North,” said Jordan.
“I suppose because I have won the Ulster U18 Championship and played in the North.
“I made the cut when it was in the old format when I was 16. I got to the last-32 that year.
“I have good memories from it. I remember beating Dermot McElroy, he was the leading qualifier that year, and I qualified 64th and I beat him in the last-64.
“I love it up there. It would be amazing, for the channel as well, it would be big.”
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The channel has grown exponentially this year with Jordan turning away from the trends to focus on doing what he loves best.
“There were a couple of videos that went viral but I went away from that content,” said Jordan.
“Golf is a niche topic on social but I am a niche within a niche. I am more serious content.
“It’s documenting a journey, trying to get better at the game.
“I want to be playing in elite amateur tournaments and documenting it.
“If the day goes badly, I will tell people where it went wrong, I am not afraid to. I am open to a lot of scrutiny now as well.
“There is a bit more pressure on me in these events but that is all part of it.”
At first he was simply uploading swing videos but 18 months ago he noticed a growth in the appeal for his content and he really began to detail his progress.
Being an introvert presented its own pitfalls but he trusted the process and has grown as a person away from the game.
“The first real hurdle was doing a voiceover in a video because I wasn’t used to that, putting myself out there, it’s just all these hurdles,” said Jordan.
“Another one would have been me talking to the screen. It’s obviously difficult but then I have had a lot of people say the way I commentate, the voiceovers, it’s as if I am commentating on a sporting event. It really adds to it.
“People mightn’t even look at the content, they are more interested in me talking over the video. I have gained a lot more confidence doing that.
“It’s amazing, I will go into the pub and there will be people there asking did I get to +3.
“I will be going to different golf courses and there will be lads there who follow me on TikTok. It’s a new world.
“People are messaging me to say that I have inspired them to get back into golf, they have been out for five years and I have inspired them to get back into it.
“I always say it’s my journey and I use this as a journal, I am trying to get better. I document the good, the bad, we have a lot more bad days than good. People can relate to the bad days.
“Even if the North of Ireland doesn’t go my way I will still put it up and say where it went wrong because it can help others.”
A young Timmy Jordan lines up a putt
Creating a bigger profile on YouTube is his next target. He also wants to challenge professional golfers to matches.
At the start of the year he wrote down three goals; to get to 25,000 followers on Instagram, video in six countries and play a match against a DP World Tour professional.
When Tom McKibbin touched base before the NI Open it provided the ideal opportunity to cross off another huge goal.
“It’s been a good year, it’s amazing that Tom knew each video that I had done. He had been following the journey to +3,” said Jordan.
“He reached out to me about six or seven weeks ago. I played at the Pro-Am with him in Galgorm.
“It was good to get out for a three-hole match with him.
“It’s really starting to get noticed now. I’m working with a couple of brands as well. It all adds to the pot too.
“It can be expensive, I reinvest a lot back into it, whether it be buying cameras or playing golf courses or even going up to Portrush staying over for a couple of nights to get a bit of content.
“Me and my girlfriend, she helps me a lot with the videos and stuff, we are going to Australia at the start of October.
“We are spending the winter there trying to grow the channel.
“I am going to be playing in the big events out in Australia, the Australian Amateur Championship, trying to document that progress.
“I have goals with the channel, get it to 50k followers is next and trying to progress on.”