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The premise of Boost Lab is simple.

“We like to say: cleanse, boost, moisturize,” says co-founder Lisa Schweighoffer.

Featuring a lineup of seven face serums that target specific skin care concerns, the Australian brand is designed to work with other skin care products in your regime to give your skin a, well, boost.

Recently launched online in Canada, we caught up with Schweighoffer to learn more.

Q: What is Boost Lab?

A: It’s serums made simple! Boost Lab is an Australian company where we listen to what our customers want. Our serums are designed to target specific concerns such as redness, dull skin, fine lines and crepey skin, just to name a few. You can easily add our serums into your existing routine for a ‘boost’ in results.

Q: What makes it unique?

A: We use high-quality ingredients without the crazy price tag, so you get great results at an affordable price.

Q: Who is the target customer?

A: We believe anyone can use our serums, but our target customers are women ages 45-plus.

Q: Is there a ‘hero’ product in the line?

A: Our Bio-Active Eye Reset serum is most definitely a hero product thanks to its instant tightening and glowing effects.

Q: What is the price range for Boost Lab serums?

A: All of our serums are priced at $34.99 in Canada.

Q: And where can people learn more?

A: Detailed information including suggested routines, ingredients, reviews, and before and after photos from customers can all be found at Boostlabco.com. And Canadians can purchase our products at Amazon.ca/boostlab.