A travel influencer has died after falling 350 feet into a gorge at a waterfall in India.

Authorities believe Aanvi Kamdar, 27, was filming a reel for her Instagram account when she slipped and fell at the Kumbhe waterfall in the western state of Maharashtra, according to The Economic Times.

Kamdar was reportedly with seven friends when the accident happened on Tuesday

“She fell on the hard, slippery patch of rocks around 300 feet into the valley and couldn’t be spotted initially,” a rescuer Shantanu Kuveskar told The Economic Times. “She was sent up using a stretcher attached to rappelling ropes. Six rescuers climbed down the hill, while another 50 assisted atop the hillock.”

Kamdar was reportedly responsive during the rescue and en route to the hospital, but she died later that day.

The 27-year-old was a chartered accountant at Deloitte and was known for creating travel content on her Instagram account, @theglocaljournal, amassing over 300,000 followers.

Her posts have included her love of monsoon tourism as well as travel tips.

In her final post on Monday, she shared her top five places in India to visit during the monsoons.

Kamdar’s death is not the first involving a social media influencer.

In March, fitness influencer Giorgi “Tzane” Janelidze died after falling into a ravine in Italy while filming content on his social media.

Mountaineer Gigi Wu, also known as the “Bikini Climber,” died from hypothermia in 2019 after falling into a ravine during a solo hike in Taiwan.