Virgin Media is back with another of its popular TV deals, offering new customers a free LG device without having to shell out a single penny. All you need to do is choose a plan that fits your household’s needs.

Choosing the right TV deal can be a bit of a minefield. As we speak, Sky is running its own streaming sale, where shoppers can snag discounts of up to £144 on Sky Stream, Sky Glass, and Sky Sports plans.

Meanwhile, John Lewis’ competitive sale event might tempt consumers to abandon pay-as-you-go plans for their new device in favour of a cheaper Panasonic screen upfront. However, if committing to an 18 or 24-month contract suits your budget better, then Virgin Media is one of the top choices. Its latest eye-catching deal offers you a swanky smart TV for free, worth £250 when you sign up.

Any customer who opts for a ‘Bigger’ plan will qualify for the shiny 43-inch TV, and if a new telly isn’t what you’re after, there’s always the option of its equivalent £250 bill credit – essentially cashback, given to new plan customers who can use the money to reduce their bill, reports the Mirror.

Virgin Media logo and LG 4K TV on colour background
Virgin Media has brought its free TV deal back (Image: VIRGIN/LG)

However, it’s not available on all of Virgin Media’s plans and, as with similar deals we’ve highlighted before, shoppers will need to ensure they select the right plan with the right channels to make the most of the savings. Customers will need to choose one of the following four qualifying plans:

If you’re reading this having locked into the provider’s earlier free TV deal ahead of the Euros in May, you’ll spot that the included plans rarely change. Anyone who wants to catch up on their favourite films, or series will want to pick the Movie Combo Bundle, as it comes with the 200 normal TV channels and includes Sky Cinema and 11 kids TV channels, and ultrafast fibre broadband.

The plan which gives shoppers the ‘most for their buck’ is the Mega Volt Bundle. It includes an O2 SIM (which isn’t on any of the other plans) as well as more than 230 channels with Sky Sports, Sky Cinema HD and ultrafast fibre broadband with download speeds of 1130Mbps. Anyone with an eye on the Bigger Sports HD Bundle at Virgin Media may also want to peek at Sky’s own deal.

Sky’s rival TV sale isn’t handing out any free LG TVs or £250 bill credit but it does have a big price drop that seems too good to ignore. Anyone who fancies the Sky Stream, TV, Sports, and Netflix plan can currently save £144 across the full 18-month plan.

Of course, Amazon Prime Day is just under two weeks away, so eager streaming fans may also want to wait for its full Fire TV price drops to appear.