Primark shoppers have showered the bargain retailer with praise for its latest swimsuit many say looks ‘amazing’ on curvy women. As part of the brand’s new swimwear range, it has launched a ‘flattering’ all-in-one swimsuit with a tropical pattern.
The swimsuit is available in stores and can be purchased for £12 in various sizes. Primark showcased the new garment in a short clip on Instagram, and fans were loving it.
In the caption, the store wrote: “Summer called, said it’s on its way. Available to Click + Collect in selected UK stores or check stock in your local store.”
The video shows the model looking at herself in a mirror on a beach before enjoying some time in the sea. She wears the swimsuit with red lipstick and a pair of gold earrings.
Many shoppers were impressed by Primark’s choice of model in the promotional video. In the comment section, several people left messages of praise.
Lucielallemandmassage replied: “Thank you Primark for this inclusive as with plus size.” Carolinezrinyi added: “Love the realistic model.”
Vixenw1 said: “She looks great and it’s lovely to see a more normal body shape being promoted!” Lola.mm77 declared: “Lovely. She’s beautiful.”
However, Matriarch08 argued: “The print is beautiful. But in reality, the sizing is misleading. Boob wise, if someone is a D or E cup or bigger, the XL is like a postage stamp.
“And no support whatsoever. Big fail for swimwear. Primark need to start doing actual bra sizes with support.”